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2019-11-17 21:08:07

Pinterest is an amazing platform to marketing your business on however, is it the right one for your business? Let's take a closer look into How to Market Your Business On Pinterest.

PS - At the end of this blog we will ask you a question. Can you please answer it? Thanks for your comments in advanced.

Now, where were we... yes.. Pinterest.

It appears that I’m not the only one that’s loves this amazing website. With close to 22 million active visitors in the US alone per month, Pinterest just happens to be the next “big thing” in the social media world.

In case you haven’t heard of it, Pinterest is like a digital version of the bulletin board that you keep in your office. Users have their own “boards” where they can post images of things that they find interesting, inspiring, or memorable online. Users can follow other uses by“liking” each other’s pins,saving pins and comment on each other’s boards. They can also “repin” images to their own boards which is a great way for your business to earn free traffic. It’s social, fun, and very visually stimulating in a way that other social media sites aren’t, which may be why so many women like it.

Pinterest is now third to Facebook as far as how much time each visitor spends on the site per visit. This is tremendous growth especially considering when the site first started it was only accessible to users by invitation. Judging by the adoption rate and the time spent on site per user, Pinterest may very well be the social networking site that small business owners should pay attention to.

Pinterest offers to powerful forms of free marketing for your business. One is visibility and the other is referral traffic to your website. If your image is engaging enough you may just distract a Pinterest users enough from them to click on your pin and add it to their boards or following the pin to your website.

So, should you marketing your business on Pinterest? It depends. Here are 5 tips on using Pinterest to market your business.

1. Make sure that Marketing on Pinterest is right for your business.

70% of Pinterest users are females that are under the age of 45. (Although men are starting to adopt it as well.) If this is not your demographic, then Pinterest is not the right social media platform for your business (at least right now). There are, however, some specific types of businesses which I think can benefit from using Pinternet as one of their marketing tools.

Clothing retailersCosmetologists, makeup artists, fashion designersPersonal shoppersGrocery stores, food stores, anything food-relatedRestaurants and CaterersPersonal TrainersFitness gurusFloristsPhotographersChefsToy CompaniesStationary StoresInterior DecoratorsHome Improvement StoresUnique Gift ShopsHandmade ItemsGraphic DesignersOther businesses with a visual product or service2. Important Rules to Following When Using Pinterst as a Marketing Tool

If you decide that Pinterest is a good fit for your business, make sure you follow the rules.

Like all Social Media platforms, avoid too much self-promotion. While it’s okay to share things from your website. It's best to share things that are part of your niche.Share things you love and not just the things you sell. However make sure the things you love are related to the things you sell.Take this opportunity to share a different side of yourself or your business with current and potential customers.Remember that using Pinterest for marketing your business is about buildiong a relationship and rapport that can lead to sales in other arenas.3. Share things that are visually appealing, new, and fun!Keep your target demographic of women under age 45 in mind all the time or you will find that your post are never engaged with.The best way to know what to share is to see what people are “liking” and repining. Since the whole point of Pinterest is for members to discover new things. Always look for ways to share new, exciting and interesting things that will attract and inspire your ideal clients.Make “share something new” your Pinterest motto. Don't post the same pictures over and over. This maybe good for fast pace social media platforms like Twitter but not for Pinterest.4. Make sure to Credit Your SourcesA crucial part of the Pinterest environment is giving credit where credit is due. Pinterest will try to do this automatically however if it does not, it may ask you to do so.Crediting sources and linking back to the content creator helps preserve copyright while allowing people to share the things they love.Take the time to locate the original source in order to ensure credit is given appropriately.

5. Host a Contest on Pinterest

Challenge followers to create the best board featuring ways to use your products or offer a prize for the most repins of a specific subject matter or for a topic relating to your business. Be creative and make sure your contest appeals to the people you want to participate.

The most important thing to remember when marketing on Pinterest is to build your brand. Remrmber to use the visual atmosphere of the pinboards to your advantage. Inspire customers and prospects to interact with you and with each other in new and interesting ways. You may even bring in new customers without a single sales pitch.

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